This ethereal ‘2-in-1’ lotion and serum hybrid exfoliates, preserves and regenerates the skin with its whipped cloud texture. Hyaluronic acid, brightening and tightening Vitamin C, and all-natural fruit acids found in bilberry and lemon extract, stimulate collagen production and firm the skin. Calming anti-inflammatory blue tansy oil helps to soothe irritations and redness. Japanese yuzu oil promotes antioxidant protection, neutralizing harmful free-radicals, which cause premature aging. Intensive nutrients from cold-pressed avocado oil, olive-derived squalane oil, and cooling cucumber extract promote supple, revitalized skin.
The Story Behind AZURE:
The magic of Azure Dream Cloud has been in the works for almost two-years, beginning in July of 2019 when Lindsay visited PURA’s in-house lab located in Alberta, Canada. Founder and clean beauty formulator, Lane Edwards, and Edmontonian turned global entrepreneur, and beauty and wellness expert, Lindsay Jang, grew up together in the small community of Sherwood Park, and became good friends as they both shared an early, deep love for fashion and beauty. After years of both living abroad in locales like New York, Hong Kong, Grand Cayman and Sydney, Australia, they’ve come together to create their ‘end of the rainbow,’ skincare potion that reflects their desire to experience the world and create beauty.
The first vision of AZURE began with Lindsay’s desire to create her dream one-and-done, potion to take along during her nomadic, jet-setting lifestyle, but a year into formulation, the world changed overnight when the pandemic struck and travel was temporarily eliminated. AZURE softly transcends the senses with it’s dewy, cloud-like texture, and deeply repairs and preserves the skin with a fine balance of hyaluronic acid, Vitamin C, phytonutrients, and biocompatible, plant-powered ingredients like Japanese yuzu oil, rare Moroccan blue tansy and ultra-nourishing, olive-derived squalane oil. Whether we are jet setting or grounded, AZURE elevates our ritual into a revitalizing and transcendent skincare fantasy.